Count it on with...RITZ!!

Let me start on with a question…
What makes a car more appealing/favorite/preferred/attractive or in one word…most wanted???

Confused!!

I guess not…for 2dayz generation the choices has become easier, advanced & practical. A car is no longer a mean of transportation that carries you from one place to another. Now it is more than that… to be more specific it’s all about getting the luxury & full on facilities at an affordable price. Am I right??
Well, Maruti Suzuki has come up with one such launch…The Maruti Suzuki RITZ!!
A brand-new concept that promises to satisfy the needs of its customers in terms of roominess, compactness, modern design, aerodynamics quality, drivability, performance and environmental friendliness.

Hey…can you imagine a car being ECO-FRIENDLY??

Well yes….Maruti Suzuki made it possible.
Adopting the BS-IV norms, MS has made a car that emits less pollution. So, helping with the Global Warming problem….I guess!!
A GOOD EFFORT…

“If we were driving pure hydrogen automobile, that automobile would actually help clean up the air because the air coming out of the exhaust would be cleaner than the air going into the engine intake”.
- Dennis Weaver

The Indian market leader…did it again!!

After creating a Splash in the European market with the launch of its new Hatchback car Suzuki Splash…the market leader is now ready to create a bang in the Indian market. And the new member of its family is its 4th new model…The Maruti Suzuki Ritz!! The car was launched on 15th of May, 09 and is considered to be the next blockbuster from Maruti Suzuki India Limited.

Guyz another sixer by MS…..WOW!!

RITZ was creating hype in the market before its launch. So we can well imagine...whatz going to happen once it hits the Indian roads.

Don't miss it...

MARUTI SUZUKI...vision of one man!!

“Holding a stake of 54% in the Auto market, Maruti Suzuki is the unbeatable leader of the Indian Automobile Industry”.

We actually know that!!

But how did they make it as a Market Dominant??

Well, letz go back...to know this!!

…A person who wanted to change the face of the Indian Auto scenario…

Sanjay Gandhi, son of Late Mrs.Indira Gandhi envisioned the manufacture of indigenous, cost-effective, low maintenance compact car for the Indian middle class. He wanted to lift the lifestyle of the people to a level where they can be provided Comfort & Mileage at an affordable price.

A TOUGH dream….
Yes, indeed… as the market was already ruled by The Hindustan Motors and their car Ambassador was the chief car with their new entrant Premier Padmini slowly gaining a part of the market share dominated by them.

But there’s a saying…
“If my mind can conceive it, and my heart can believe it, I know I can achieve it.”
…Jesse Jackson quotes

He believed his dreams, and moved forward…

With his company named “Maruti”, Sanjay Gandhi was gifted the exclusive Contract & License by his mama’s government to design, develop and manufacture the People’s car.

By the way moving away from the track…is this where the term PEOPLE’S CAR came in from???
Hey, I think we caught on somebody!!

So finally a dream to come true…Ha!!
I guess, not really….

There were obstacles on the way of his vision…
Bankruptcy hitted his company and Sanjay along with his mother Mrs. Indira Gandhi started the search for a partner with whom they can move ahead with the dream. They conversed with giants of Japan - Toyota, Honda and Nissan and not really were interested with Suzuki since it was a small player. But faith had some thing else meant for Maruti, you got it right… i.e. SUZUKI.

But tragedy hit them again!!
Sanjay Gandhi passed away mid-way through his dream…but his mother carried it forward…
Maruti entered into the collaboration with Suzuki Motors. The collaboration led to the revolution in the Indian car industry by production of the Maruti 800…the DREAM CAR of Sanjay Gandhi…

If he would have been alive, he could see that he actually REVOLUTIONIZED the Indian Automobile Industry…

This is when Maruti Suzuki started its tour of success!!

1 last question...

Do you know...what does MARUTI mean???...find it out!!

DROOPING AUTO MARKET...what went wrong???

"The car has become the carapace, the protective and aggressive shell, of urban and suburban man".

~Marshall McLuhan, Understanding Media


What went wrong?? A question that needs to be answered & understood. We all know about the downfall in the US auto market… what actually led to such a downfall??

Well, there was a time when US car markers were hovering over the Automobile Industry. Auto companies like the Ford, GM, Chrysler were the top car manufacturers creating a wave in the market. But one of the drawbacks which can be pointed out as a major reason of these ruling companies for loosing there market share is… the American cars were not considered as fuel efficient.
Ooppz!!

Is this where the setback is??

...not really!!

Its true that the customers generally look for cars that are Fuel efficient i.e. cars that give them more mileage…but this was not the only reason…so go ahead!!

In the last decade or so, the Automobile Industry has seen a boom because of which there was a hype in their sales. But after September 11th, 01 and subsequent Iraq and Afghanistan war, fuel prices went up dramatically. As a result, the demand for fuel efficient cars increased.
This was the point of time when the Japanese and the Korean manufacturers entered the market…

Ok…a complete transformation of the scenario!!

These players entered into the market and gave the customers what they wanted…Although they may not necessarily produce cars that were as robust as the American cars, but they came up with new innovative ideas & inventions that fulfilled the customers need. Hence in the last few years, we have seen manufacturers like Toyota, Honda, Nissan, Mitsubishi, Hyundai, Suzuki making a great place for them.

The main reason for the success of these new grids of cars were:
* They had futuristic designs.
* They had advanced technologies.
* Most importantly – Fuel efficient.

SMART GUYZ!! isn't it??

Now we all know that Toyota has surpassed GM not only worldwide but also in America…

"It takes 8,460 bolts to assemble an automobile, and one nut to scatter it all over the road".

by...unknown

Autoworld....know this???

“All of the biggest technological inventions created by man - the airplane, the automobile, the computer - says little about his intelligence, but speaks volumes about his laziness”.

….Mark Kennedy

We actually don’t agree with these lines don’t we, because these inventions made by men gave birth to some of the biggest industries of the world…

…Little did the French Engineer, Nicolas J. Cugnot thought that his invention of the first automobile i.e. the self-powered, 3-wheeled military tractor in 1769 would motivate so many great Engineers (Oliver Evans, Robert Anderson, Thomas Davenport, Scotsman Robert Davidson and Henry Ford) and lead to the invention of one of the most important and the biggest industry in the world…..The Automobile Industry!!

The Automobile Industry designs, develops, manufactures, markets, and sells the world's motor vehicles. With the growing thirst and passion for technologically new and latest vehicle amongst the rich as well as the masses, the automobile industry is growing.. growing and.. growing. Well this can be proved by the given figures:- In 2007, more than 73 million motor vehicles, including cars and commercial vehicles were produced and a total of 71.9 million new automobiles were sold worldwide: i.e. there were about 806 million cars and light trucks on the road.

Gosh!!! Can we even imagine what these figures actually mean??

Well I guess I shouldn’t mess with these figures right now so let us put it aside for sometime...But before moving ahead letz just look at some of the key players in the Automobile Industry like the – Toyota, GM, Honda, BMW, Fiat, Suzuki, Nissan, Renault, Mitsubishi, Porsche, Mercedes Benz…etc

This Automobile industry is catching its speed very rapidly. But guys, we got to know that its no longer being dominated only by the developed countries. Now its time for the developing countries to taste their share of success….
WOW!!
But Why this sudden change???...Well, this change did not occur suddenly:

The current trends of the Global Automobile Industry reveals that in the developed countries, the Automobile Industries are stagnating as a result of the drooping car markets , whereas the Automobile Industry in the developing nations, such as, India and Brazil, have been consistently registering higher growth rates every passing year for their flourishing domestic automobile markets. With developed markets almost saturated, world auto industry is now focused on developing markets of South America and Asia, and Eastern Europe with special emphasis on BRIC (Brazil, Russia, India, and China).

We wonder as to how do these BRIC guyz managed to do it??
The answer is right in front of us…rapid growth of the national economy is helping the population of these countries to purchase more n more cars. As a result of this, leading auto manufacturers of world are setting up factories in emerging markets, in order to serve potential consumers better as well as reduce manufacturing and shipping costs.

Ohkkkkkkk…

But, does that mean the developed countries have lost it completely…. Well i guess to a certain extend yes (with exception to the Japan), e.g. the struggling General Motors of U.S. which was the worldwide leaders of The Auto industry is no longer considered as the Market leaders, because the rapidly growing Toyota Motor Corporation of Japan has successfully taken that place. This shows that the auto industry in the developing countries are really working hard and flourishing.

“A business like an automobile has to be driven to get results".

..…B C Forbes